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But Chinese economic slowdown, coupled with signs of market saturation, prompting Chinese smartphone manufacturers go abroad to find a new growth point. According to International Data Corporation (IDC) survey results in 2014, China's smart phone shipments accounted for 32.3% of the world. But in 2015 China smartphone shipments year on year increase of only 1.2%, lower than the 19.7% in 2014. Moreover, with the high-growth markets such as India continued to expand in 2019, China's smart phone shipments in the global market share is expected to fall to 23.1%. Meanwhile, Gartner analyst, said the second quarter of 2015, China's smart phone sales fell 4%. This decline led to the slowest growth in the global smart phone sales hit since 2013 - the second quarter of the global smart phone sales of about 330 million, an increase of 13.5%. IDC tracking quarterly report on global mobile phone project director Ryan Reith said that although China is still an important market, but with a significant slowdown in domestic growth, China smart phone manufacturers next few years will focus on 'more exports not consumption. ' It reported that, however, the Chinese smart phone manufacturers have been difficult to expand in popularity in Europe and the United States. In Europe and America, the brand still on the purchase decision has great influence, and competitors will invest large sums of money for marketing. Britain's CCS Insight analyst Ben Wood said: 'British consumers are particularly vulnerable to their understanding of the brand to attract, which makes a strange and usually has a tongue-twisting name of Chinese smartphone maker is difficult to get their attention.' He said. : 'Apple and Samsung and other companies have invested hundreds of millions of pounds for brand marketing and so far, Chinese manufacturers have been reluctant to make such a staggering investment, brand recognition which means that their little-known product. degree is usually low. 'many Chinese smart phone manufacturers have adopted a new strategy to win the favor of foreign consumers. In 2014, Lenovo Group spent $ 12.5 billion acquisition of Motorola's mobile company from the Valley singers make themselves in the United States and Europe have gained a solid foothold, and in 2014 it pushed the world's third largest smart phone manufacturer's throne . Couplet