Wangfujing Department Store decided to implement four stores format transformation, and closed shops, to accelerate the pace of rectification. It reported that due to decline in real estate prices and stock prices, a sharp deterioration in sales of luxury goods as the main department store. However, department stores troubled reason, not only in this, but also that the failure to adapt to the mostly young population is rapidly changing consumer behavior. 'Wages are not rising, but also mortgage and other debt, do not try to save is not enough.' Just married last year in Dalian Wang Jia company employees find it difficult to arrange household expenses. Three meals a day try to do it yourself, pay attention to cosmetics and clothing from the brand into a focus on cost. She said, 'Compared to live in luxury, save money while still occasionally and her husband to travel more pleasant.' Among consumers in China, Jia Wang in such '80' as the main 'living within our means consumption generation' It is effectively increase the influence. They do not like comparisons formula buy luxury goods, they tend to take their own life consumer behavior. However, the '80' generation does not consume. According to statistics from the China Hotel Association, the food and beverage market in 2014 grew 9.7% over the previous year to reach 2.786 trillion yuan, but the high-end restaurant market was down 6%. Dining drive market growth, is both stylish interior decoration, but also to provide inexpensive and fast food restaurant fast service. Many of them settled in the shopping center will attract a lot of young people in their 80s and 90s. It reported to enrich low prices and merchandise sales network strengths, but also succeeded in attracting young people. January to August this year, its sales reached 2.24 trillion yuan, more than the retail market as a proportion. If you can correctly grasp the changes in consumer behavior, provide genuine products, that is able to open the wallet of the young population. The existing retail department stores, etc., lost not only the young consumer groups. According to China's National Bureau of Statistics, China International Travel balance of payments deficit in 2014 increased four percent over last year, reaching $ 197.9 billion. Chinese people overseas accommodation, dining, shopping, spending, far more than the consumption of foreigners in China. For example, Chinese tourists to Japan is keen to buy a rice cooker and rinse with warm water work
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